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At Sea Fishing Store (“we”, “us”, or “our”), we value your trust as much as you value reliable fishing gear. Just as we carefully select every Century rod and braid mainline in our inventory, we’re equally meticulous about protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit saltwaterfishingshop.com.

1. Information We Collect

We collect information that helps us provide the best possible service for saltwater anglers worldwide:

  • Personal Information: When you make purchases (like premium boat rods or blue-water lures), we collect your name, email, shipping address, and payment details.
  • Transaction Data: Details about purchases of fishing tackle, including product preferences and order history.
  • Technical Information: IP address, browser type, and device information to improve your browsing experience.
  • Communication Data: When you contact our customer service about products like fluorocarbons or boat fishing tackle.

2. How We Use Your Information

We use your data with the same precision as tying a perfect crimp knot:

  • Process orders for specialized gear like Century rods or beach rods
  • Provide customer support for international anglers
  • Improve our product offerings (from base layers to blue-water lures)
  • Send relevant promotions on products like your favorite braid mainline or fishing boots
  • Prevent fraud and ensure payment security
  • Comply with legal requirements

3. Data Sharing and Disclosure

We handle your information with more care than handling a prized catch:

  • Service Providers: We share data with trusted partners who help with payment processing (Visa, MasterCard, PayPal), shipping, and marketing – all bound by confidentiality agreements.
  • Legal Requirements: We may disclose information if required by law, similar to how we comply with international fishing regulations.
  • Business Transfers: In case of merger or acquisition, customer information may be transferred, with notice provided.

We never sell your personal information to third parties.

4. International Data Transfers

As we serve saltwater anglers worldwide (excluding some Asian and remote regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

5. Data Storage and Security

We protect your data with the same reliability as our premium fishing tackle:

  • 256-bit SSL encryption – stronger than the strongest braid mainline
  • PCI-DSS compliant payment processing
  • Tokenization technology ensuring card details are never stored on our servers
  • Regular security audits

While we implement these measures, no internet transmission is 100% secure. We encourage anglers to use strong passwords and monitor account activity.

6. Your Rights

You have rights regarding your personal data, including:

  • Access to your personal information
  • Correction of inaccurate data
  • Deletion of your data (subject to legal requirements)
  • Objection to certain processing
  • Withdrawal of consent

To exercise these rights, contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies and similar technologies with the precision of a professional angler:

  • Essential Cookies: Required for our checkout process when purchasing items like boat rods or blue-water lures.
  • Performance Cookies: Help us improve our website functionality.
  • Marketing Cookies: Allow us to show relevant ads for products like your preferred fishing tackle.

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect certain features.

8. Children’s Privacy

Our website is not designed for children under 16. We don’t knowingly collect personal information from children, just as we don’t sell toy fishing rods.

9. Policy Updates

We may update this policy as our business evolves, just as fishing technology advances. Significant changes will be communicated to our customers.

Contact Us

For any privacy-related questions, or if you need to discuss your personal data like you’d discuss the merits of fluorocarbon vs. braid mainline:

Email: [email protected]

Phone: +1 [Fresno headquarters number]

Mail: Sea Fishing Store, 246 Main St, Fresno, US 93721

Tight lines and secure data handling,
The Sea Fishing Store Team